How to Start Using Instagram to Gain Visibility!
Yes, boss ladies!
This article is all about the "Gram".
Instagram may be foreign to some of you, but trust me when I say that this amazing social media platform is the fastest growing and most engaging one out there right now!
In this article, I'll be chatting about the different ways that YOUR business can get visible right now to start engaging with more potential customers and clients.
If you've been wanting the scoop about why Instagram is the highlight of growing business owners, then read further to find out how you can start doing the same.
Like I said, Instagram is the most engaging social media platform today AND the FASTEST growing. So if you're looking to GROW your business, and you know that getting VISIBLE is the way to do that, INSTAGRAM, is where you can start capitalizing on that right now. I am sharing 4 PRACTICAL ways that you can getting visible and growing your business on INSTAGRAM today.
1. Conversations
Here are a few features to use to get visible and ask engaging questions, without having to create a long compelling post:
Instagram Stories, Instagram Question, and Poll Boxes. Each of these features are quick ways for your followers to digest information by you and to interact with you in a quick and SIMPLE way. THE KEY IS INTERACTION/ENGAGEMENT! By using features in the stories to stir up conversations, Instagram boosts you in the algorithm creating VISIBILITY for YOUR BUSINESS!
2. Your Bio
Instagram has a very limited amount of space that you can use when it comes to talking about who and what you do. So as far as your business goes, we need to be clear and specific about what it is that you do and what you have to offer your followers. You should think of your bio as your official branded business card. So it should include things like: description of what you do, contact information, the benefits to following you, who's your business for, and an opt-in link to a freebie! A very specific bio will help you get seen, it will be clear to your audience, and it will be appealing to those that want to learn more about YOU!
3. Hashtags
Instagram created a virtual index card for people to locate and follow you, as what we know are called "hashtags (#)." Most people think of hashtags as the new millennial way to describe something dramatic, but in actuality it was created for a purpose. Hashtags are used to locate someone, a business, a new search engine if you will and a way for followers to connect. If you haven't been using hashtags, IT IS A MUST FOR YOUR BUSINESS TO BE SEEN by NEW FOLLOWERS, AND POTENTIAL CLIENTS AND CUSTOMERS. They way to use hashtags is to be SPECIFIC. I recommend using the formula of 5. Use 5 big location hashtags, 5 small specific area hashtags, 5 industry related hashtags, 5 most popular hashtags of what you do, 5 hashtags of who your dream clients and customers are ex: (mothers, business women, brides, stay at home mamas, millennials, etc.) . DO this for every post and watch as you gain new followers and start to connect with potential clients and customers.
4. DIRECT MESSAGING
This is where the magic happens. Direct messaging is an intimate way to connect with potential clients, customers, other business owners to collaborate that you would have never been able to do so on any other platform. You can thank someone for following you, send them a link to opt-in your freebie, you can message someone who responded to your polls, or questions on Instagram story, or you can personalize any message to potentially work with someone. I have met some of the most amazing people through Instagram by way of Direct Messaging AND have worked with the most amazing people because of one simple message. You can also personalize your messages with a video as well!! Not only does direct messaging work, but Instagram acknowledges it in the algorithm and gets you seen in more feeds because of it! WIN WIN!
SO THERE YOU HAVE IT FRIEND! I hope these few tips were helpful for you to understand how to become visible in a sea of other business owners by using INSTAGRAM. What makes you stand out is YOU. You can share that with the world by becoming courageous enough and a willingness to be seen!
Are you still struggling to find your voice on social to attract your dream customers? Don’t worry, I got you! I offer FREE MARKETING CLARITY CALLS to help you create a clear focus and figure out the next steps to get organic engagement, turn followers into customers, and start growing your business! You can simply book that free call by clicking the link here: https://calendly.com/jacquelinsbrooks/marketing_clarity_call
