Have you been wondering what types of free resources to provide your ideal clients? Do you feel like it’s a great opportunity for your dreamy customers to get to know more about what it would look like to work with you? Or better yet, want to give them a taste of your expertise?
This article outlines types of free resources that you can provide your ideal customers. You can change up the types of resources you provide based on what you’re currently offering and the season of your business!
So the first question we need to answer is this…..How do we create a free resource for our ideal customer?
Well for starters you want to think about a quick resource that you can provide them with right now that’s going to give your ideal customers a quick win.
What is it that they are struggling with that you can provide a fast solution, but also loop them back to needing your current offerings?
In order for you to determine how to create that free resource, you must understand what it is that your ideal customer struggles with.
Determine what their needs are.
Know your ideal customer and what they either struggle with or identify what their desired outcomes are.
Identify what type of resources you can provide that’s quick and simple.
Give your ideal customers something quick and simple they can digest! We don’t want to overwhelm with all of the ways to the solutions that we already offer. Give them something digestible, and leads them to needing more from you through your products or services!
Offer it in exchange for their email.
Sure your offering is free, but nurture that relationship by asking for your ideal customer’s email. You want to be able to connect and give valuable content in a more intimate setting through your email strategy. Stay linked with your ideal customers via email as this is the way to really convert your followers into paying customers.
TYPES OF FREE RESOURCES:
Now that you know how to create a free resource, let’s figure out types of resources you can have readily available for your ideal customers!
GUIDE/PDF/E-BOOK
THESE ARE SIMPLE RESOURCES THAT COULD OFFER A STEP BY STEP PROCESS OR A QUICK OUTLINE THAT HELPS YOUR IDEAL CUSTOMERS GET A QUICK WIN.
DISCOVERY CALLS
GET TO KNOW YOUR IDEAL CUSTOMERS AND THEIR NEEDS BY MEETING THEM 1:1 VIRTUALLY OR IN PERSON. YOU CAN CONNECT AND DETERMINE WHAT THEY MIGHT NEED AND HOW THEY CAN WORK WITH YOU.
COMMUNITY
FACEBOOK GROUPS, IN PERSON MEETUPS ARE A GREAT WAY TO CONNECT, PROVIDE VALUABLE CONTENT SPECIFICALLY TO THOSE WHO WISH TO LEARN MORE FROM YOU. THIS IS AN AWESOME WAY TO NURTURE RELATIONSHIPS THAT WOULD CONVERT TO LOYAL CUSTOMERS.
So there you have it! These are just a few that can help you grow that email list of yours, Facebook community, and network. I would love to know if any of these were tips or resources were helpful to you! Leave them in the comments below!
And if you’d like to start getting your business out in front of your ideal customers, I would love to help you do just that!
I’m opening a few spots for discovery calls for potential clients who want to work together in 2020.
If that sounds like you, let’s chat!
Click this link here: https://calendly.com/jacquelinsbrooks/marketing_clarity_callhttps://calendly.com/jacquelinsbrooks/marketing_clarity_call
to hop on a call with me, so we can connect and determine how to get your amazing and unique business in front of your dreamy customers!
Wishing you all the happy!
XOXO
Jackie Brooks
