Did you know? Instagram stories are the number one place that your followers go before they read your post? It’s true!! Some may not even scroll Instagram, as they just mostly enjoy hanging out on Instagram stories. So how do we use Instagram stories for our benefit?
In this article, I am sharing four ways that you can start using Insta stories to gain visibility for your business and to start growing your engagement with your followers. Understand that stories are another way for your followers to get to know you and your business.
Not just by way of selling to them all the time. You can use stories to build trust and likability and to cultivate relationships in a way that gets them to want to buy from you. Here are four ways that you can start doing so.
Storytelling
This is all about you inviting your followers into your own thoughts, what you’re doing throughout the day, and a way for them to get to know YOU personally! They care about you and want to know the person behind the biz, so be sure to let them in! Storytelling also invites your followers into your own transformations and allows you to share reasons for the start of your business. When people hear your heart, it becomes a way for them to relate and like you that much more.
Behind the Scenes
This is how your followers get to know about how you work! Who you work with, and what goes on when you’re in your zone of genius! So take them along and give them a sneak peek of you editing your photos, setting up at a photoshoot, you speaking at an event, creating your artwork, etc. Give your followers an insiders view of what it would be like to work with you and how you work!
Education: (Tutorials, how tos, your own process of things, etc.)
Do more of this! Give tons of value and highlight your expertise! Teach us new ways to live life or run our businesses that make our lives easier, more fun, and exciting. Give us knowledge that we can walk away with that would ultimately benefit us without asking anything in return.
Directly promoting in an informative way.
This is you sharing about your offer or your service. Here you can inform them about a sale that’s going on or a new service you just launched. Be sure to do more of the other tips I mentioned above to ensure trust building with your followers!
So there you have it. Four ways for you to show up on Instagram stories to gain visibility and to build connections! Don’t worry about being in a perfect place or looking your best. BE YOU!
No one can replicate your voice, your personality, and YOU! You don’t have to be perfect either! People want to follow someone they can relate to, so waiting for the perfect timing to show your face is just another way for you to not create those connections you’ve been looking for and for people to discover you and your business!
My challenge for you is to share one minute of your day or your thoughts this week!
And when you do, tag me so I can be here cheering you on!
If you have any questions or if any of these were helpful, let me know by sharing them in the comments below!
Wishing you all the happy in your business and in life,
XOXO Jackie Brooks
